James Armstrong

Owner/Head Guide

James is well known across the North East of England and the United Kingdom for his guiding skills and a wealth of knowledge when it comes to fly fishing. He has represented England at World Level and travelled the world to fish since he was a teenager. He has Guided for some of the best lodges in the world including New Zealand, Russia, America, and the Outer Hebrides. He has owned and ran Chasing Fins for over 12 years now and will do his best to make your trip unforgettable. He looks forward to welcoming you to fish some of the beautiful rivers we have to offer hear in Northumberland and the Scottish Borders.

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Tom Holloway


Tom started fishing at a young age pursuing Brown Trout and Grayling on his local river, The Pont. Since then his angling has taken him in different directions focusing on saltwater angling – both bait, lure and fly – in the UK where he has competed at a national level in SAMF competitions as well as winning Open Shore Competitions and fishing on the Army Team. He has travelled extensively in the UK and abroad in pursuit of his fishing passion including to Norway, the US and the Far East. More recently, under the coaching and tutelage of James, Tom has switched his focus to the many varied rivers of Northumberland and the Scottish Borders honing his skills for salmon and Seatrout on the fly! Tom has a real passion for the Northumberland and the Borders and their natural beauty will endeavour to make your trip unforgettable.

Naomi (James/ Fiancé)

Cook & Admin

Naomi has been part of Chasing Fins since she met James around 5 Years ago.

As well as being a mummy to there new born son Hugo and a local Nurse at Alnwick Hospital she does her best to look after the Admin and Marketing side of Chasing Fins aswell as organising the packed lunches and freshly baked produce on a daily basis. Her homemade Quiche and Chocolate Fudge Cake have always been favoured by most of our clients.

She is a keen fly fisher lady and caught her first wild brown trout while visiting James in the Hebrides last year.

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