James pursued his dream of being a guide and instructor and in 2006 the dream of having his own business came true when he started his business Chasing Fins. The business has taken him all over the world, guiding in locations like New Zealand, America, Scotland, Russia and his home country of England. Whenever free time became available James loved his saltwater fishing and visited Australia and Cuba frequently to chase his favourite saltwater species.
The North East of England (Northumberland) and Scottish Borders was always a big playground for James, spoilt for choice with rivers, lakes and the coastline James soon got a superb reputation for catching and guiding for salmon, sea trout & brown trout on his local rivers. If you were looking to target some big sea trout at night, trying to catch a salmon on a single handed rod or even learn to cast better and improve your techniques, James was always there to help and give you the best chance of making that happen.